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Clinovia - home healthcare key messages
Background
Acknowledging and addressing the needs of consultants, administrators, specialist nurses and patients's families was our marketing challenge with Clinovia Home healthcare.
brief
Develop a corporate identity and marketing materials to support a relaunch in the Home Healthcare market, building awareness of company capabilities and services.
solution
Our client knew which services and capabilities they wished to publicise, but not what to say about these.
A creative workshop helped identify company values from which key messages were derived.
The agreed creative solution focused on the caring image of the business and specially commissioned photography captured the personality of the company, portraying everyday people at home but in a bright and positive light.
Clinovia was purchased by BUPA in 2005.
