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The Physiotherapy Clinic - promoting specialist services to differentiate a health brand
background
For years the clinic had depended on Yellow Pages advertising and relationships with local medical professionals for new business. But it was apparent that other clinics had got ahead and that a website effective in search engines and profiling the business was needed.
brief
Create a search engine friendly and attractive website to develop online enquiries. Promote sports injury and ergonomic assessment services, as well as capture patients with acute pain needs.
solution
We reviewed the types of patients the clinic attracts and wants to attract, identifying a number of target groups including emergency appointments, sports injuries and work place injuries as being most likely to use online search and yield enquiries.
The site structure and page titles reflect these search-engine target terms. The design is bold using large images and simple easy to read copy including key search terms. The clinic prides itself on looking after all aspects of care and patient management to aid a full recovery and this is reflected in the warm yet professional image that the site presents.
Search engine optimsation and search marketing has been implemented on the site to ensure that the site appears near the top in relevant searches for physio in Welwyn. Searches for sports injuries specialists in Hertfordshire and Welwyn also perform very well.
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